Advertising Policies
Last updated: March 3, 2022
1.Overview
Understanding Our Policies
Our Advertising Policies provide guidance on what types of ad content are allowed. When advertisers place an order, each ad is reviewed against these policies. If you think your ad was mistakenly disapproved, you can request a review.
2.Treasurechit advertising policy principles
Advertisers contribute to the Treasurechit community in many ways, including highlighting new products and services or drawing attention to events and issues. To help keep both businesses and organisations who use our ad tools safe, and create a welcoming environment for everyone who uses our products and services, we have put in place our Advertising Policies to guide what is allowed.
Advertisers running ads across must follow our Community Standards and our Advertising Policies.
3.The Ad Review Process
Our ad review system relies primarily on automated tools to check ads against ourAdvertising Policies. This happens automatically before ads begin running, and is typically completed within 24 hours, although it may take longer in some cases. During this review, the status of the ad will be “In Review.” Additionally, ads may be reviewed again, including after they are live.
What is reviewed
The ad review system reviews ads for violations of our Advertising Policies. This review process may include the specific components of an ad, such as images, video, text, and targeting information, as well as an ad’s associated landing page or other destinations, among other information.
Outcome of review
If a violation is found at any point in the review process, the ad will be rejected.
Lower quality ads which do not necessarily violate our policies may experience impacted performance.
Re-review of ads
Ads remain subject to review and re-review at all times, and may be rejected for violation of our policies at any time. It is your responsibility to understand and comply with our Advertising Policies.
Further enforcement
Beyond enforcing our policies on individual ads, violations of our terms and policies may result in further enforcement actions, such as disabling Ad Accounts, Stores, Business Managers and/or individual user accounts. Disabled accounts, Stores or Business Managers cannot run ads, and advertisers may be ineligible to advertise.
4.What to do if your ad is rejected?
Create a new ad or edit your ad
You may create a new ad or revise your ad to comply with our Advertising Policies. These ads will be treated as new ads and reviewed by our ads review system.
Request another review
If you believe the ad was incorrectly rejected, you can request a review of the decision.
- Prohibited Content
- Community Standards
Ads must not violate our Community Standards.
- Illegal Products or Services
Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
- Discriminatory Practices
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
- Tobacco and Related Products
Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.
- Unsafe Substances
Ads must not promote the sale or use of illicit or recreational drugs, or other unsafe substances, products or supplements, as determined by Treasurechit in its sole discretion.
- Weapons, Ammunition, or Explosives
Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.
- Adult Services
Ads must not promote the sale or use of adult services. Ads promoting sexual and reproductive health products or services, like contraception and family planning must be targeted to people 18 years or older and must not focus on sexual pleasure.
- Adult Content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
- Third-Party Infringement
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity, or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights.
- Sensational Content
Ads must not contain shocking, sensational, or excessively violent content.
- Personal Attributes
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical condition), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.
- Misinformation
Treasurechit prohibits ads that include claims debunked by third-party fact checkers or, in certain circumstances, claims debunked by organizations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Treasurechit technologies.
- Controversial Content
Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.
- Non-Functional Landing Page
Ads must not direct people to non-functional landing pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
- Cheating and Deceitful Practices
Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.
- Grammar & Profanity
Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers and letters must be used properly without the intention of circumventing our ad review process or other enforcement systems.
- Nonexistent Functionality
Ads must not contain images that portray nonexistent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple choice options in the ad creative itself.
- Personal Health
Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health related products.
- Payday Loans, Paycheck Advances, and Bail Bonds
Ads may not promote payday loans, paycheck advances, bail bonds, or any short-term loans intended to cover someone's expenses until their next payday. Short term loan refers to a loan of 90 days or less.
- Multilevel Marketing
Ads promoting income opportunities must fully describe the associated product or business model, and must not promote business models offering quick compensation for little investment, including multilevel marketing opportunities.
- Penny Auctions
Ads may not promote penny auctions, bidding fee auctions, or other similar business models.
- Misleading Claims
Ads must not contain deceptive, false, or misleading claims like those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users.
- Low Quality or Disruptive Content
Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalized headlines or prompts for users to inauthentically interact with the ad, and leading people to landing pages that contain minimal original content and a majority of unrelated or low quality ad content. For more information on what we consider low quality..
- Spyware or Malware
Ads must not contain spyware, malware, or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
- Unacceptable Business Practices
Ads must not promote products, services, schemes or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
- Circumventing Systems
Ads must not use tactics intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
- Prohibited Financial Products and Services
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
- Sale of Body Parts
Ads must not promote the sale of human body parts or fluids.
- Vaccine Discouragement
Ads must not discourage people from vaccination or advocate against vaccines.
- Inflammatory Content
Ads must not contain claims that a person or group of people are a threat to the physical safety, health, or survival of others on the basis of race, ethnicity, national origin, religious affiliation, sexual orientation, caste, sex, gender, gender identity, serious disease, disability, or immigration status.
Ads must not promote violent or dehumanizing speech, statements of inferiority, or contempt or disgust based on protected characteristics or immigration status as outlined in our Community Standards.
- Militarized Social Movements and Violence-Inducing Conspiracy Networks
Ads must not contain praise, support, or representation of individuals or groups with ties to violence.
- Restricted Content
- Alcohol
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Treasurechit's targeting requirements and applicable local laws.
- Subscription Services
Ads for subscription services, or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products, or mobile marketing are subject to our subscription services requirements.
- Financial and Insurance Products and Services
Ads promoting credit card applications, or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person’s financial information, including credit card information.
- Branded Content
Ads promoting branded content must tag the featured third party product, brand or business partner using the branded content tool. Branded content within ads is defined as a creator or publisher's content that features or is influenced by a business partner for an exchange of value. When promoting branded content integrations, advertisers must use the branded content tool .
- Drug and Alcohol Addiction Treatment
Treasurechit requires advertisers who wish to run addiction treatment ads, and apply to Treasurechit for permission to advertise.
Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups, and crisis hotlines for those in recovery or who are seeking information about addiction treatment.
- Cosmetic Procedures and Wellness
Ads marketing weight loss products and services must be targeted to people at least 18 years or older.
Ads marketing cosmetic surgeries and procedures must be targeted to people at least 18 years or older.
Ads marketing dietary, health, or herbal supplements must be targeted to people at least 18 years or older.
Promotion of Prescription Drugs
Ads may not promote prescription drugs without prior written permission.
The following entities are eligible to apply for permission from Treasurechit: online pharmacies, telehealth providers, and pharmaceutical manufacturers.
- Video Ads
Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:
- Disruptive Content
Videos and other similar ad types must not use overly disruptive tactics, such as flashing screens.
- Entertainment Related Restrictions
Ads intended for mature audiences are only allowed with prior written permission from Treasurechit and must target people who are 18 years or older. Excessive depictions of the following content within these ads are not allowed:
- Drugs and alcohol use
- Adult content
- Profanity
- Violence and gore
- Targeting
- You must not use targeting options to discriminate against, harass, provoke, or disparage users or to engage in predatory advertising practices.
- If you target your ads to custom audiences, you must comply with the applicable terms when creating an audience.
- Positioning
- Relevance
All ad components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the ad.
- Accuracy
Ads must clearly represent the company, product, service, or brand that is being advertised.
- Related Landing Pages
The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.
- Lead Ads
Advertisers must not create lead ads questions to request the following types of information without our prior written permission.
- Account Numbers
Ads must not request account numbers, including frequent flyer numbers, loyalty card numbers, or cable or telephone account numbers without our prior permission.
- Criminal History
Ads must not request information regarding criminal or arrest history without our prior permission.
- Financial Information
Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has without our prior permission.
- Government Issued Identifiers
Ads must not request government-issued identifiers, including Social Security numbers, passport numbers or driver's license numbers without our prior permission.
- Health Information
Ads must not request health information, including physical health, mental health, medical treatments, medical conditions or disabilities without our prior permission.
- Insurance Information
Ads must not request insurance information, including current insurance policy numbers, without our prior permission.
- Political Affiliation
Ads must not request information regarding political affiliation.
- Race or Ethnicity
Ads must not request information regarding race or ethnicity without our prior permission.
- Religion
Ads must not request information regarding religion or philosophical beliefs without our prior permission.
- Sexual Orientation
Ads must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
- Prefill Questions
Ads must not request the same or substantially similar information that you could use a Prefill Question to request.
- Trade Union Membership
Ads must not request information regarding trade Union membership status without our prior permission.
- Usernames or Passwords
Ads must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website or Website Conversions objective when you run your ads.
- Use of Our Brand Assets
- Brand Endorsement
Ads must not imply an endorsement or partnership of any kind with any of Treasurechit’s brands, or an endorsement by any other Treasurechit brand, technology or program.
- Brand Usage in Ads
Ads linking to Treasurechit or Treasurechit content (including Pages, groups, events or sites that use Treasurechit Login) may make limited reference to “Treasurechit” or “Treasurechit” in ad text for the purpose of clarifying the destination of the ad.
Ads should not represent any of Treasurechit’s brands in a way that makes it the most distinctive or prominent feature of the creative.
Treasurechit's brand assets should not be modified in any way, such as by changing the design or color, or for the purpose of special effects or animation.
- Copyrights & Trademarks
All other ads and landing pages must not use our copyrights, trademarks, or any confusingly similar marks, except as expressly permitted by the Treasurechit or with our prior written permission.
- User Interface Screenshots
When featuring the user interface (UI) of any Treasurechit brands in an ad, it must accurately depict how the UI currently appears and functions in product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad.
Depictions of the UI in ads must be featured within the context of a relevant device (ex, mobile or desktop) and as permitted by the Treasurechit.
The UI may not be modified in any way, including, but not limited to: adding special effects, interference or animation. Glyphs or elements of the UI may not be used separately or individually.
- Data Use Restrictions
- Ensure any ad data collected, received or derived from your Treasurechit or Treasurechit ad (“Treasurechit advertising data”) is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring your service providers protect any Treasurechit advertising data or any other information obtained from us, limit their use of all of that information, and keep it confidential and secure.
- Don’t use Treasurechit advertising data for any purpose (including retargeting, commingling data across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorized by Treasurechit) and only to assess the performance and effectiveness of your Treasurechit advertising campaigns.
- Don’t use Treasurechit advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier that identifies any particular user, browser, computer or device.
- Don't transfer any Treasurechit advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker or other advertising or monetization related service.
- Things You Should Know
- The Advertising Policies apply to (1) ads and commercial content served by or purchased through Treasurechit, on or off Treasurechit technologies, including ads purchased under AAAA/IAB Standard Terms and Conditions, (2) ads appearing within Treasurechit technologies, and (3) ads on Treasurechit. Your use of Treasurechit’s advertising products and services is part of “Treasurechit” under Treasurechit’s Conditions of Use (formerly known as the Statement of Rights and Responsibilities) (https://treasurechit.com/terms-of-service) and is subject to the Terms. You may be subject to additional terms or guidelines if you use Treasurechit or certain Treasurechit advertising-related products or services.
- Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of ads you have placed and termination of your account.
- We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use Treasurechit or Treasurechit.
- Once displayed, ads are public information. Ads may be re-shared and accessed outside of the targeted audience, including from the Treasurechit Page running the ads or with Treasurechit technologies. If users have interacted with your ad, your ad may remain on Treasurechit products (for example, shared until the users delete it or visible to users through their account tools). This means that Treasurechit may display (at no cost to you) and provide access to the ad content and creative, as well as information about the ad campaign (such as total spend and delivery data) for a period of seven (7) years from the completion of your order. Treasurechit may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if Treasurechit believes that disclosure would assist in a lawful investigation.
- If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate ad accounts. You must not change the advertiser or client associated with an established ad account; set up a new account. You are responsible for ensuring that each advertiser complies with these Advertising Policies.
- As stated in our Community Standards, you must not sell, rent, buy or exchange site privileges, such as administrative access, for assets that belong to you or that you manage. Helping anyone evade or circumvent our enforcement of our policies or Conditions of Use is also prohibited.
- We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our users or that promote content, services, or activities, contrary to our competitive position, interests, or advertising philosophy.
- For policies that require prior written permission, Treasurechit may grant these permissions.
- These policies are subject to change at any time without notice.
